Technology is present in many things. At first it is new and we spend time learning and understanding how it works. However, when the technology becomes part of our lives we use without thinking about its functions.
I am from Brazil and in my city, São Paulo, people don’t usually use gloves in winter because the season’s average temperature is 16 degrees. So, I needed to buy a pair of gloves in Toronto among other winter clothes.
When I searched for gloves, I came across a lot of different kinds, but one caught my attention. Two fingertips on each glove were different colors, which provide a technological function. These gloves enable you to use a smartphone without needing to take them off.
Maybe for people that live in cold countries, this kind of glove is ordinary, but I experienced the feeling of coming across something new and different for the first time.
Tear tape, an innovation that helps consumers open many products that are wrapped in plastic, is an example of something that was new but some time after became ordinary. The first time they use it, people like this new way of opening the pack and it differentiates a product from its competitors. On the other hand, today if a pack comes without the easy open tape the consumer thinks the product is old-fashioned or poorly designed.
This process happens with technology or any innovation. When the consumer becomes used to something new, it is time to update it. For me the gloves are new, but I don’t know how long they will be.